When Super Bowl XLV concluded on February 6, 2011, the prospect of no football the following season had millions of fans despondent. On March 3, the collective bargaining agreement between the players and owners expired and the prospects for resolution seemed bleak.
However, while some highly visible owners and superstar athletes dominated the headlines, a key player in this drama was Paul Hicks, EVP of communications and public affairs at the NFL, who was hired ...