For quite some time, the insurance industry has been tied to the stigma of all transaction and little customer centricity. David Cordani, Cigna's CEO of two years, believed it was time the health insurer put forth a new global business strategy, connecting itself more closely to its customers and further engaging its 38,000-plus employees across 30 countries. This completely re-energized blueprint is one CCO Maggie FitzPatrick and her communications team thoroughly support.
"David has ...