The VP of corporate communications at insurance giant Aflac turns a potential crisis into a moment of PR inspiration, with help from the firm's feathered friend.
Within an hour of speaking to a local reporter, Aflac's VP of corporate communications Laura Kane had set a plan in motion to face one of the biggest PR crises in the insurance provider's history.
On March 14, 2011, three days after a tsunami devastated Japan, where the company generates 75% of ...