The communications and brand leader at international tire giant Michelin weaves mobility into every aspect of the company's internal and external strategy.
Ask Michelin communications leader Claire Dorland Clauzel to define the mission of her brand and you will get a one-word response: “mobility.”
For more than a century in business manufacturing products from tires to road guides, the organization – represented by its iconic Michelin Man mascot – has embraced the goal of making its consumers more ...