The challenges of dealing with global media – mastering local markets, translating, cultural sensitivities – are numerous, but can be met with the right partner.

The networks of offices, partners, and affiliates that newswire companies offer provide solid international distribution expertise.

It's important to make the news release specific to the local audience, according to Colleen Pizarev, VP of international distribution at PR Newswire, which has offices in 14 countries, servicing more than 170 countries, in more ...