There's a lot of uncertainty in media these days. There's a lot of speculation and a lot of doomsday predictions. Much of the concern stems from the declining readership of the once ubiquitous morning newspaper and its failing ad-based revenue model. It seems whenever I meet with someone from the PR industry they share similar concerns. They wonder if today's kids care about news. Will they discriminate between a Tweet and a New York Times byline?
Layoffs and other cutbacks ...