News International has hired Parys Communications as it seeks to attract more advertisers.
The commercial division of News International, which publishes The Times, The Sunday Times, and The Sun, will use the agency for a retained b-to-b brief to identify and promote examples of innovation in the news media.
Parys will target News International's commercial clients and the agency community, with the goal of positioning the publisher as an innovative partner for advertisers and planners.
It will also include a trade media-relations campaign ...