Placement: News 12-CT TV, May 27 to 28
Who is your client and what are its media goals?
Bill Bongiorno: Our client is North Atlantic Mortgage Corp. of Stamford, CT. It wanted to use local and regional media to communicate the various loan programs it offers to its neighbors in the Connecticut area.
What made News 12 such a great hit, and how did you pitch the producers there?
Bongiorno: News 12 is an all-news channel with the motto "As local as local ...