SAN DIEGO: Newcastle Brown Ale has partnered with celebrity chef Sam "the Cooking Guy" Zein in an effort to make holiday-season entertaining less stressful.
Michael Olguin, president of Formula, the brand's San Diego-based AOR, said the national campaign was launched in early November and revolves around Newcastle's irreverent-but-informative Holiday Survival Guide, written by Sam, a Discovery Health TV personality.
A significant PR effort will include heavy outreach to daily papers and appearances by Sam on morning TV and radio shows. PR ...