Client: New York State Association of Realtors (Albany, NY)
PR agency: Eric Mower and Associates (Albany, NY)
Campaign: Cap That Tax
Duration: April-June 2011
Budget: $75,000
New York's local property taxes are 78% higher than the national average. Discussions on capping them had gone on for about 30 years, with no resolution.
Strategy
When Gov. Andrew Cuomo (D-NY) announced capping the tax as a priority, the New York State Association of Realtors reached ...