SPRINGDALE, AK: Tyson Foods has opened an office of Animal Well-Being, seeking to assure retail and food-service customers as well as consumers that it takes humane animal handling seriously.

Animal-rights groups fault large American meat and poultry processors for what they see as inhumane handling of animals. These groups have protested in public for years about the plight of animals raised by companies like Tyson.

While the office should help the company's image with its customers, Ed Nicholson, Tyson director of ...