The 2006 Kentucky Derby, scheduled for May 6 as the first leg of thoroughbred racing's Triple Crown, will now be referred to as "The Kentucky Derby presented by YUM! Brands." The YUM! logo will be on a sign appearing between the legendary Twin Spires, as well as on the starting gate.
According to Julie Koening, director of communications and IR at Churchill Downs, the legendary track in Louisville, KY, which hosts the race, YUM! name will not be mentioned on ...