Whilst the Bursons, Fleishmans and Edelmans of this world are busy building mammoth global businesses, a new breed of exciting small and medium sized agencies are attacking them in their own backyard - and that's good news for the whole profession.
Last week Gary Myers' Morgan & Myers picked up the $1 million California Raisin account. Myers was pitching against Publicis/Evans and Ketchum public relations, both of which would have loved to win the 'dancing raisin' contract. We also saw ...