Name: David Lerner, president, Riptide Communications (New York) Placement: The New York Times, August 31
Pitch timeline: Three weeks
What are your client's media goals?
David Lerner: Our client is The New Press, which has a forthcoming book about the 2004 presidential election called What Happened in Ohio? It wanted to raise awareness for the book and bring attention to some of the voting-process issues raised by the authors.
With the 2004 election nearly two years old, how did you get New York Times ...