NEW YORK: Business communications firm Morgen-Walke Associates has
revamped its internal structure from a generalist practice to individual
The 21-year-old agency began the change last quarter, but just last week
announced the first wins for its healthcare group - Odyssey Healthcare
and Alliance Medical. The other three practice groups are
retail/consumer, financial services, and technology.
Bob Jones, Morgen-Walke CEO, said agency strengths such as healthcare -
which represented close to 20% of agency billings - were buried under
the old structure.
"We've tried to change in a way ...