New partnership bolsters American Express' CSR 'Members Project'

NEW YORK: American Express brought back its online philanthropic initiative "Members Project," with a bigger PR push than in previous years and a new partnership with community Web site TakePart.

The program launched in 2007 and returned in 2008, but Sarah Meron, director of corporate affairs and communications for American Express, said it was not renewed last year because the company “scaled back its investment spending in marketing overall.”

This year's initiative includes a new, multiyear partnership with TakePart, which ...