NEW ORLEANS: The New Orleans Tourism Marketing Corp. has hired Dentsu America for a $5.3 million contract that runs through next year to promote the city as must-visit destination.
The account includes supporting PR, identifying strategic partnerships with major national brands that will yield positive brand exposure and visitation, and coordinating social media and online marketing strategies, according to the RFP. The firm will work with Spears Consulting Group as its local agency partner.
The firm beat out incumbent Peter ...