New Moon Girl hits the Web to secure status with its audience

Kimberly Maul

November 18, 2008

Objective: New Moon Girl Media, creator of a magazine, New Moon Girls, featuring user-generated content by and for girls ages 8 to 12, introduced a new social networking Web site, NewMoonGirls.com, to expand its brand online. The goal was to give girls a place to go online that was “somewhere between Club Penguin and
Facebook,” said Nancy Gruver, founder and CEO of New Moon Girl Media. “We're all about girls: girls' voices, girls' opinions, girls' creativity. What we're doing ...

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New Moon Girl hits the Web to secure status with its audience

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