New media
How has new media affected the ability to get my messages out in ways that best suit my audience?
Most are familiar with new-media tactics being effectively leveraged by tech marketing and PR pros across the globe. They include blogs, podcasts, Webcasts, e-mail, and wikis.
"But while we currently have more technology choices than ever before," says Colleen Edwards, president and CEO of The PowerMark Group, "PR is still all about relationships with flesh and blood people." ...