Why and how should companies be tracking their reputation in today's new-media world?
New-media measurement aims to make sense of the content and comment on a wide range of online venues: traditional news media Web sites and blogs, online-only news sites and blogs, social networks, virtual communities, and more. Each is a potential venue for allies and fans or competitors and detractors.
Catherine Reynolds, MD of Echo Research US, states, "We recognize that this is clearly a new environment for ...