When the New Jersey Nets basketball team was looking for a way to further engage its fans and build loyalty, it decided to create a campaign that would help its unemployed fans get jobs, knowing that an effort centered on the economy would hit home with many of its fans.
“This topic of unemployment affects everyone, and this is where we could have impact on the community,” says Brett Yormark, CEO of the Nets.
Strategy
Barry Baum, VP of business and entertainment ...