Obesity is one of the top causes of preventable death in the US, and obesity-related diseases are putting enormous pressure on the cost of healthcare.
Even more alarming for the insurance industry is that the epidemic shows no sign of slowing down; nearly 30% of elementary school children (ages 6 to 11) are at risk for becoming or are already overweight.
Horizon Blue Cross Blue Shield (BCBS) of New Jersey, the state's largest health insurer, hoped to turn around this dismal statistic ...