Company: New Jersey Devils (Newark, NJ)
PR Team: In-house
Campaign: Martin Brodeur Day Devils Train to Trenton
Duration: June 18, 2009
Budget: $5,000
On March 17, 2009, with a win over the Chicago Blackhawks, Martin Brodeur, goalie for the New Jersey Devils, entered the record books as the National Hockey League's top goaltender with 552 wins.
As part of the celebration, the New Jersey state legislature declared June 18 Martin Brodeur Day, inviting the goalie to the State House in Trenton to accept the honor. ...