New global study reveals deep changes in profession
Bruce Berger, University of Alabama
November 02, 2012
A groundbreaking global study describes a PR profession being reshaped by forces as current as digital networks and as timeless as generational divides. Conducted by The Plank Center for Leadership in Public Relations and unveiled last week at a leadership summit in Chicago, the research, sponsored by IBM and Heyman Associates, reflects the views of 4,500 leaders and professionals across 23 countries.
Nearly two-thirds of participants rated four issues as most important in transforming the field, all linked to ...