The best seats at New York Fashion Week runway shows have long been filled by Vogue editor-in-chief Anna Wintour and other members of the fashion media elite. However, bloggers are infiltrating the front rows, changing the ways brands market their collections.
“Fashion Week has always been for a very specific crowd of editors who would build stories around the collections, buyers who would stock the collections at retail, and VIP clients,” says Karen Robinovitz, chief creative officer of agency Digital ...