Duncan Hines (Parsippany, NJ)
rbb PR (Coral Gables, FL)
Duncan Hines Frosting Creations Launch
February 1 to June 1
Duncan Hines and AOR rbb Public Relations engaged consumers both online and off to drive trial, advocacy, and sales of its new Frosting Creations, a unique line of 12 unusual flavors such as bubble gum that mix into an unflavored base.