Client
Duncan Hines (Parsippany, NJ)
Agency
rbb PR (Coral Gables, FL)
Campaign
Duncan Hines Frosting Creations Launch
Duration
February 1 to June 1
Budget
About $400,000
Duncan Hines and AOR rbb Public Relations engaged consumers both online and off to drive trial, advocacy, and sales of its new Frosting Creations, a unique line of 12 unusual flavors such as bubble gum that mix into an unflavored base.
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