New Era Cap Co. has teamed with Project 2050 to launch the "Are You Part of the New Era?" campaign to engage its various customer segments.
"As a brand, we have a few core markets we go after," says John DeWaal, VP of brand communications at New Era. "They all have different ways that they engage with our brand, and this is a way for us to engage all of them under the umbrella of one campaign."
Idea: DeWaal says the ...