BOSTON: New England Lincoln Mercury is in the midst of its first social media-only campaign, “Follow Me to Bliss,” which supports the fuel-efficient 2010 Lincoln Mercury Milan Hybrid.
Its focal point is a YouTube webisode series featuring Deal or No Deal models Lindsay Clubine and Katie Cleary driving across all six New England states in a Milan Hybrid on one tank of gas. The duo completes wedding-related challenges, sponsored by local businesses, in preparation for Clubine's upcoming nuptials to Boston Red ...