ROUND ROCK, TX: Dell's recent selection of WPP to help create one agency, named Da Vinci, to handle all of the company's marketing communications has revitalized discussions about agency integration and the marketing talent pool.

The controversial move, which is unprecedented in scope, will bring Dell's entire external marketing communications function under one profit and loss statement. The agency and Dell will also co-invest in a significant analytics tool that will map the
efficacy of all marketing disciplines ...