In a fast-paced world, it's often difficult to keep track of the key commentators and influencers of a particular issue. That's why Hill & Knowlton and ComMetric created their new tool called Influencer Network Analysis (INA).
The INA uses software to identify the influencers, mapping their relationship to companies, brands, media, reporters, and publications, and creating a spider web of the entire network. It has the ability to handle large volumes of coverage - including articles, blogs, and documents - and ...