Company: New Balance
Campaign: Committed to American Workers
PR team: CarryOn Communications (LA); DKC (New York); Regan Communications and interactive ad agency Almighty (Boston)
Launch: June 14
Budget: Undisclosed
Objective: New Balance launched a corporate branding campaign to generate awareness of its history of domestic manufacturing. It plans to leverage its use of the “Made in USA” tag – an FTC-enforced standard for brands that tout at least 70% domestic manufacturing.
“We're the only athletic company that ...