This digital revolution has provoked a battle for people's time and attention. Entertainment and businesses are more accessible and portable, now available 24/7 in the palm of one's hand.
Despite the buzz and opportunities offered for successful promotional marketing, core traditional marketing tools are needed: a quality product or service attractively priced and packaged for a defined target audience. Social media and new high-profile partners can enhance a campaign or introduce a new message or audience, but they are not ...