Public policy fights have made healthcare a political buzzword, resonating with the millions of Americans who want better and more affordable medical coverage.
Agency healthcare practices have therefore tailored their strategies to fit this political reality, mandating overlap with public affairs groups, and making hires with skills in both areas. That convergence necessitates the education of public affairs communicators about diseases and potential cures, and health instruction for the politically versed, says Chris Fillip, EVP for health policy at Ogilvy, ...