CARSON CITY, NV: The Nevada Department of Tourism and Cultural Affairs is seeking a communications firm or firms that can generate both earned and paid media to promote the state as a travel destination.

There is no incumbent communications firm working on the account, allowing the winner to “start fresh,” said Bethany Drysdale, director of PR at the Nevada Commission on Tourism.

R&R Partners is the AOR for the Las Vegas Convention and Visitors Authority.

The state tourism department could ...