PALO ALTO, CA: The Open Networking Foundation (ONF) has hired McGrath Power as its AOR.

The firm will help the networking nonprofit develop a PR strategy using messaging, media relations, social media, collateral, and member involvement.

McGrath Power's work will primarily focus on North America, with some overseas duties. The agency began work on the account January 1.

McGrath Power was selected from a group of five firms that ONF vetted prior to making its selection, according to Dan Pitt, executive ...