Who is your client? What are its media goals?
Jeremy Frank: Networked Insights is a Madison, WI-based company specializing in customer intelligence in social media. Its goals are to raise the profile of the company and its technology, while also highlighting the growing strength of social media in the marketing arena.
What made Forbes.com such a good hit for the company? How did you pitch reporter James Erik Abels?
Frank: Forbes.com has a great reputation, as well as a horizontal reach across ...