Client: Network Solutions (Herndon, VA)
PR agency: CRT/tanaka (Alexandria, VA)
Campaign: Go Granny: How Network Solutions Stole the Super Bowl
Duration: February 4-18, 2011
Network Solutions, an online services company providing domain names, Web hosting, and online marketing, positions itself as a partner for small businesses. Rather than spend millions of dollars on a Super Bowl ad, the company and CRT/tanaka created "Go Granny," an online video starring Oscar-winner ...