Client: Netherlands Board of Tourism & Conventions (New York)
PR Team: Internal
Campaign: Amsterdam Mobile Guide iPhone launch
Duration: April – August 2009
Budget: approximately $5,000
On April 9, the nonprofit Netherlands Board of Tourism & Conventions (NBTC) launched a free iPhone destination app, the Amsterdam Mobile Guide, and what was believed to be the first from a European tourism board. The in-house PR team was tasked with raising awareness of the app and getting at least 25,000 downloads by the ...