LOS GATOS, CA: Despite backlash from unhappy customers about its recent pricing changes, Netflix plans to proceed with the new pricing model and confirms it will not change its communications strategy.
Steve Swasey, VP of corporate communications at Netflix, said the company communicated its carefully researched pricing change in a consistent and transparent way through email, a post on the Netflix blog, and a news release. The company anticipated that some people would be upset about the announcement.
"Sometimes businesses make ...