LOS GATOS, CA: Only a month after Netflix said it would spin-off its DVD-by-mail service into a separate operation called Qwikster, the company has scrapped the idea.
Netflix sent US consumers an email Monday morning saying it would bring its DVD-by-mail service back under the Netflix brand. It will also rejoin the DVD-by-mail part of its business with the streaming service and again operate them both through one website.
"We realized that we underestimated the value of the single-site experience for ...