Client: NetBase (Mountain View, CA)
Agency: Eastwick (Sunnyvale, CA)
Campaign: What Women Want: A Social Media Monitoring Launch Campaign
Duration: March 2012
Last fall, NetBase founder Michael Osofsky told CMO Lisa Joy Rosner that he could use the company's social media monitoring platform to find out what women want. This sparked the idea for a launch campaign at SXSW (March 9 to18) that revealed the top 10 things women want.
“We needed to create ...