OAKLAND, CA: Nestle has selected Taylor as AOR for its Skinny Cow ice cream brand following an RFP process.
The company “went directly with Taylor” and had no other finalists during the review, said Jessica Vasisht, brand manager at Skinny Cow.
Ketchum, the brand's AOR since 2005, did not re-pitch for the account, she added. Ketchum declined to comment on the search process.
“The thing that really stood out to me in [Taylor's] pitch, versus others, was their level of understanding ...