OAKLAND, CA: Nestle is using a summer-long grassroots campaign to promote its Nestle Delicias line, introduced at the beginning of 2009. The products were developed with Hispanic consumers in mind and include flavors like Tres Leches and Mango, and the PR campaign reaches out to that community through events, media relations, and a partnership with Major League Soccer (MLS).
"From a media standpoint, we did an awareness campaign. We targeted food editors in general, for publications that are Spanish-based," ...