NEW YORK: Nestlé USA has selected Formulatin, Formula PR's Hispanic-focused sister firm, as the agency partner for its Nestlé Abuelita and Nescafé Café de Olla brands after a competitive review.
It is the first time Nestlé has hired a Hispanic-focused agency for those brands.
Formulatin will work with Nestlé's emerging markets division to raise awareness of Abuelita hot chocolate and Nescafé Café de Olla traditional Mexican coffee among Hispanic consumers.
Nestlé and Formulatin representatives confirmed the partnership but declined to ...