NEW YORK: Nespresso's North American business “grew extremely quickly” in 2008, and is projected to experience growth in 2009 as consumers seek out high-quality coffee products, according to Frederic Levy, president of Nespresso USA.
With a new machine set to launch in August and additional boutique bars to open in New York and Miami, Nespresso USA will utilize PR and its other marketing resources to drive awareness, said Levy.
“Nespresso is developing very quickly on word of mouth, [among] customers loving the ...