Don't think the September acquisition by WPP Group of a 49.9% stake in the 115-person PBN Company means the Moscow-based firm will lose its independence, says founder, president, and CEO Peter Necarsulmer.
Building on PBN's established presence in Russia, Ukraine, and the other former Soviet Union nations of the Commonwealth of Independent States, WPP's stake will surely give PBN new means to add staff and offices. For instance, PBN most recently opened an office in Sochi, Russia, which will host ...