WASHINGTON: The National Crime Prevention Council (NCPC), best known for its McGruff the Crime Dog PSAs, has hired Palo Alto, CA-based GlobalFluency (GF) to form private sector partnerships to under-write anti-crime campaigns.
GF had already been working with NCPC since fall 2006 on a McGruff the Crime Dog-themed campaign called "Take a Bite Out of Cyber Crime," with underwriting from Comcast, Intel, McAfee, and VeriSign.
Based on the success of that campaign, NCPC recently signed a 12-month contract with GF to ...