Client: GoNewark Sports & Entertainment Committee, The City of Newark (Newark, NJ)
Agency: MWW Group (East Rutherford, NJ)
Campaign: GoNewark HoopFest
Duration: January 25 – March 28, 2011
Budget: less than $100,000
Newark's Prudential Center, which opened in 2007, is important to the city's revitalization. This year, and for the first time, the venue hosted the NCAA Division 1 Men's Basketball East Regional Finals March 24-27. The city hired MWW Group to help create and execute a campaign to leverage ...