NEW YORK: The National Collegiate Athletic Association has hired Atomic PR to develop a campaign celebrating 75 years of March Madness.
The organization brought on Atomic in August after a review. The campaign's goal is to raise awareness of the anniversary, as well as everything the NCAA does for the championship event, said Libby Langsdorf, VP and MD at the agency.
“We see it as an amazing opportunity to expand March Madness beyond just the people who know the tournament. [The ...