NEW YORK: NBC Universal turned inward last week for one of the most comprehensive green branding campaigns ever by a media company.
GE-owned NBCU unleashed a comprehensive week-long blitz of green-themed programming and events, covering all of its myriad properties, including TV and cable networks, sports and talk shows, mobile networks, Web sites, a movie studio, and theme parks.
The idea for the "Green is Universal" campaign flowed out of parent company GE's ongoing "Ecomagination" campaign, one of the more ...